Apple Update for iTunes 5 and Motorola Rokr, Transcription Sample

The MP3 podcast can be found here.

0:00:00.0 (Introduction music from Green Day)

0:00:14.0 Applause

0:00:21.8 Steve Jobs: Good morning. Thank you all for coming and welcome to our music event today. But you know, Apple is leading the digital music revolution. But to us, at its core, it’s all about the music. And, before we start, I just want to recognize a really good friend of mine and an incredible musician who is in the audience with us today. Sixteen-time Grammy award winner and the most talented cellist in the known universe. The incomparable Yoyo Ma, sitting right over there.

(Applause)

Okay. He’s embarrassed and mad at me now, though.

0:01:21.8 Alright, let’s start today. I’d love to give you an update on iTunes. As you may know, we have sold over half a billion songs on iTunes to date. And we are selling songs at the rate of 1.8 million songs each and everyday. Isn’t that incredible? And because of that, iTunes has an 82% market share, here in the US. And it’s doing extremely well around the world, with an 80% market share in the UK, as an example. And iTunes is a global phenomenon. There are iTunes music stores now in 20 countries around the world, which represent 85% of the global music market.

0:02:11.1 Now, the last big thing we introduced in iTunes was podcasting. And so let me give you an update on podcasts. This is the homepage for podcasts. And I’m really excited to tell you that there have been over 7 million subscriptions to podcasts to date. And we just launched it, like you know, two months ago. 7 million subscriptions to podcasts. There are over 15,000 podcasts in the iTunes directory and that’s growing by a thousand a week. So this phenomenon is just exploding. And, they are in 21 different languages including Estonian, Finnish, Serbian and Thai. These are some of the podcasts that have been added recently. We take a look at some CBS, CNN, The Wall Street Journal, Major League Baseball, The White House, House Democrats, Senate Republicans…

I don’t know what’s wrong with House Republicans and Senate Democrats but…(Laughter) Anyway, half of them got it together and they have podcasts. It’s pretty amazing. And these are the top 9 podcasts. Just want to show you. It’s a really great mix of obviously the mainstream as well as the more eclectic. So ,it’s a great balance of both. So, podcasting is taking off like a rocket and that’s pretty exciting.

0:03:32.7 I’ve got two other really exciting things to share with you about iTunes today. The first one is that we now have 2 million songs in the iTunes library. We started with 200,000 songs, two and a half years ago and now we have 2 million songs, which is the largest online music library in the world. So 2 million songs in iTunes. This next statistic we’ve never shared with anybody before. How many accounts do we have on iTunes? How many accounts? We have just crossed 10 million accounts on iTunes. And, they come with credit cards.

0:04:13.7 Now, if you take 10 million accounts, and you divide that into the number of songs we sold, it means that the average account has purchased around 60 songs. So, these are not folks that are getting on iTunes buying 2 songs and never coming back. An average of 60 songs. And most of these accounts have been added during the last year. So, you’ve got a feel for the quantity of their purchasing. It’s significant. And with 10 million accounts, that makes iTunes one of the largest Internet stores around. As a matter of fact, the statistics are not that easy to get but as far as we can tell, iTunes may be the second largest Internet store behind only Amazon. So, were very, very excited about that. And that’s a little bit of an update on iTunes.

0:05:02.7 Now, iTunes, of course, is only as great as its content. We’ve got the best content on the Internet. 2 million songs. Lots of exclusive content. Today, we’re announcing some new exclusive content on iTunes. Two really, exciting things. The first one, Harry Potter.

We are really fortunate that J.K. Rowling has agreed to put all six Harry Potter audio books on iTunes. Exclusively, on iTunes. And these books are fantastic. Let me give you a little sample:

(Sample audio clip from Harry Potter audio book)

…He drew his wand so rapidly that Harry barely saw it. With a casual flick, the sofa zoomed forward and knocked the knees out from under all three of the Dursleys so that they collapsed upon it in a heap. Another flick of the wand and the sofa zoomed back to its original position…

0:05:51.8 So, Harry Potter. You can buy any of the six books. Or, we’ve done what we’ve done with some artists, like U2, last year. We created a digital boxed set of all their songs you can buy with one click. Well, we’ve done that with Harry Potter too. You can buy all six of these books with one click. It’s called the complete Harry Potter. And if you want to, you can even buy them with a collectible iPod. The new Harry Potter collectible iPod, which has the Hogwarts crest laser- engraved on the back.

(Applause)

0:06:26.9 With one click, you can buy every Harry Potter book and put it on your iPod and you can even put it on a collectible Harry Potter iPod, if you so choose. You can go to the store starting today and [we have] a whole section devoted to Harry Potter. So, we are really honored and really excited about this. The second piece of exclusive content we’ve got today is also very exciting. And it’s Madonna.

0:06:51.6 Madonna has so far resisted putting all of her songs online. You can buy a few of the albums elsewhere but never by song. And today, Madonna is announcing that she is putting all of her albums, all fifteen of her albums on iTunes, by album and by song. And we are really, really excited about this. So there is, of course, a whole Madonna page and all of the albums and I think this is going to have been really worth the wait. So, what should we do about this? Well, I’d like to thank her. So, let’s see if we can call her.

She’s in London and iChat AV knows no boundaries. So, let’s see if we can her right now.

0:07:51.2 Steve: Hey !

(Applause)

Madonna: Hi Steve

Steve: How ya doin’?

Madonna: I’m good. We’ve got to stop meeting like this.

Steve: Hey, I wanted to thank you for putting all of your songs on iTunes. We’re super excited about it. And, I know you beat to your own drummer but when you decide to do things you do them in a big way. So, thank you.

Madonna: Yeah, you’re very welcome. I tried to hold out as long as possible.

(Laughter)

Madonna: But I got tired of not being able to download my own music.

(Applause, hollers)

Steve: Hey, you’ve got a new album coming out soon. You want to tell us about it?

Madonna: Yeah it’s called Revenge of the Broken Arm.

(Steve laughs)

Madonna: No, it’s called Confessions on the Dance Floor. And, I just got the dancing bug and I decided to make a record full of dance music. So, I hope you have your dancing shoes on.

Steve: Great. We can’t wait. Now, do you have an iPod?

Madonna: Of course, I do!

Steve: Which one?

Madonna: That’s so duh! Which one’s don’t I have?

Steve: Really?

Madonna: Every time I get, every time I get a new one, a new one comes out the next week. You’ve got to stop being so prolific.

Steve: Yeah. Well, we may disappoint you today again too.

(Laughter)

Steve: Hey, thank you very much and we’re going to sell a lot of your songs for you.

Madonna: I’m very excited to hear that.

Steve: Thanks.

Madonna: Thanks, Steve.

Steve: Take care. Bye bye.

Madonna: You too.

0:09:39.1 Steve: So, go check out all the Madonna albums and songs on iTunes, starting today. We’re really excited about this. We’ve got one other thing that’s new with iTunes today. Today, we are introducing the next version of iTunes, called iTunes 5. And, what I’d love to do is take you through just some of the major features of iTunes 5. And, you’ll be able to download it later on today. So, the first one is a little bit of a refined look. You know, every once in a while, we go through and we have some better ideas on how to just pull it together a little bit more. And, this is what iTunes looks like today. And, we’ve just tightened it up a little bit. A little bit of a refined look you can see, old and new.

0:10:24.7 I think the most important thing we’ve done in some ways is we’ve put the time on either side of the time bar. So, now you get both the artist and the song name in the LCD display. It’s rather nice. On Windows, it’s actually even more visible because we have that little bar at top on the current one. And, you can see that it cleans it up quite a bit. Alright, second thing, a big feature that people have requested [is] the ability to organize playlists into folders. We can now do that in iTunes. So, as you can see, you can have a weekend party folder with lots of playlists in it. Keeps the source lists clean and allows you to do things in a nice way.

0:11:01.2 Next one, maybe the most useful new feature for many of us. It’s the search bar. It’s a way to find what you’re looking for even faster. So, as an example, when you’re looking in your own music library and  you search for something… We’ve added the search bar, right here, that lets you say I want to just look at music, I want to just look at audiobooks, just look at podcasts. I’ve downloaded a video as part of an album, I want to find it or a booklet. Very easy to find them, this way. And, we’ve taken that search bar and we’ve also added it to the iTunes music store. So, when you go to search for something like “summer” as an example, you can get the search bar right here and you can look at everything.

0:11:36.6 We’re giving you a little more information now, in the music store, artists and albums and audiobooks, in  this case. But if you just pick music, you’ll just see artists and albums. If you pick audiobooks, you’ll see all the audiobooks that relate to “summer”. If you pick podcasts, you’ll see all the podcasts that relate to “summer”. So it’s really, really nice to use and, again, lets you find what you’re looking for a little faster.

0:11:57.3 We’ve added Microsoft Outlook syncing. Now, the iPod has always had the ability to put contacts and calendars on it. And, Mac users have enjoyed the ability to auto-sync those. So, every time they plug in their iPod, they auto-sync their contacts and calendars. Windows users have had to do it manually. Well, with iTunes 5 they can now auto-sync their contacts and calendars right out of Outlook and Outlook Express. And, there is a preference in the Windows version that let’s you just turn that on and it’s very, very simple. So, we think a lot of Windows users will enjoy that.

0:12:31.2 Next is Smart Shuffle. You know, we’ve got a lot of people that say our shuffle’s not random. Well, it really is random. But sometimes, random means you got 2 songs from the same artist next to each other. Just happens randomly, sometimes. And so, what we’ve added, is Smart Shuffle to actually make it less random.

(Laughter)

If you want. Even though people will think it’s more random. It’s actually less random. What it is, in preferences, there it is, right there. It says “Smart Shuffle allows you to control how likely you are to hear multiple songs by the same artist or from the same album in a row.” Right? So, you can leave it on random. Or, you could say, I want it to be more likely that I hear songs from the same artist in a row, or less likely. You can tweak it how ever you want and have it come out just like you like. So that’s Smart Shuffle.

0:13:23.2 Next is album reviews. We’ve hired a great team that is now writing some awesome album reviews. And so, we have over a thousand of them in there. We’ll be adding more every single week. We’ve got new iTunes reviews and I think you’ll like them. They’re very, very good. Over a thousand of them, as I’ve said, in there.

0:13:42.5 And, another thing that’s been requested: parental controls. New parental controls, we’ve got a new parental tab in preferences and it allows you to say, look, disable podcasts. Or disable the music store or disable the ability to share music. Maybe, most importantly on the music store: “Don’t let my kid’s preview or buy explicit music.”  And, what’s the most important feature here is parents can now lock it with a password so the kids can’t change it. And so, we’ve built that in and we think that’s going to be a pretty popular feature, too. So, these are just a few of the features in iTunes 5. We’re constantly carrying it forward. And, let me just go ahead and show you a few of those things now.

0:14:32.1 Alright. Let’s get iTunes up here. Your buddy list away. And of course this is the iTunes that we know and love.

(Alicia Keys plays)

And, again, I can see the song and the artist at once. And, as you can see, I can open a folder here and see a lot of playlists here, which is really nice. And, now let me go ahead and search for something. I’m in my library and I’m going to search for a Harry. And obviously, I’ve got a bunch of Harry Potter stuff where you can see the search bar up here. So, I can just say music and I’ve got some songs about Harry that have nothing to do with Harry Potter.

0:15:27.2 In audiobooks though, everything has to do with Harry Potter. If I want to find one of those really fast. You know what though, there’s even podcasts about Harry Potter and here’s some of them. You know it’s just amazing. And, don’t have any videos about that, but I do have a booklet. And, you know, when you buy the complete Harry Potter, you know it comes with a PDF booklet like a lot of our albums do.

0:15:52.4 And, so I can find that really rapidly. And, so that’s kind of nice. So, this is an example of that. Now,  what I’m going to do is I’m going to go to the music store and show you the search bar. Here’s the music store. And, one of the things that… Well, let’s go search for Dylan here, one of my favorite artists. And, here’s Dylan shows me a list of artists, you know, Bob Dylan and all the other Dylan artists. Some albums. Even audiobooks, an audiobook about Dylan. And again, I can just look for music. I can look for just audiobooks. I could look for podcasts, right? But when I go back to music, I can also look for things by artist and this shows me all the artists down the left, and their albums on the right and a few more than one, if they have them. It’s very nice. Or, I could search by album and just see all the albums. It’s really, really a great way to find stuff.

0:16:46.6 We’ve also, as you can see, enhanced the store in another way. We’ve got a double decker swoosh here, for new releases cause this is the most popular part of the store. And so, what we’ve also done is we’ve personalized it. So, we’re actually personalizing, right up here, all the different genres that you go to. So, we have home, which is the front page of the store. But in my case, maybe I’m going to rock a lot or alternative and I can just go see new releases for these particular genres, audiobooks, without having to go to those genre pages. So really fast like, and flip through here and just see all of the new releases.

0:17:23.4 And lastly, I just want to show you the Madonna content here, again. Here’s Madonna right here. I can go find… This was her first album right here. And you know, there’s her stuff

(Holiday by Madonna plays)

So, that’s a quick demo of some of the new features in iTunes 5.

(Applause)

0:17:59.6 These are some of them, along with, the slightly refined look. Even nicer, iTunes 5 is available today. It’s a free download at apple.com, should be on the servers probably about now. So, right after the presentation you can go download it. And, I think you’re going to like it a lot.

There’s one more thing about iTunes that we’re announcing today.

(Ringing)

0:18:32.9 You’ve probably heard about this. Today, we are introducing the iTunes phone. This is a phone that we have worked on with Motorola that has an iTunes client in it, where you can play iTunes music that you’ve gotten from your CD library or bought from the online store right on your phone. The phone is made by Motorola.  We have designed the iTunes client and worked with them to integrate it into the phone. It’s called the Motorola ROKR. R-O-K-R. And, it’s a pretty cool phone. It’s quad band GSM phone. It’s got a built in camera, built in stereo speakers, that are quite good actually. Stereo headphones with a headset on them as well. But the coolest feature of the phone, of course, is that it’s got iTunes built right in.

0:19:19.5 And so, you can look at albums, artists, songs. You can select an artist. You play a song right in the phone, just like you’re used to doing. And, you can put a hundred songs on this phone. Right on the phone. And they don’t all have to be songs. You can put music, you can put audiobooks, [and] you can put podcasts right on the phone. And, no matter where you are in the phone, it’s instant access because there’s a button right on the phone that you push and you’re instantly in the iTunes player, from wherever you are. It’s really nice.

0:19:53.5 When you get a call, the phone automatically pauses and you can resume your music right from where you left off.

0:19:59.4 So, how do you get your music on the phone? Simple USB cable to your PC, or to your Mac. Plugs right into the bottom of your phone and it launches iTunes. And, I just want to point out two things on here. The first one is right on the source list. The phone pops up, right in the source list. You can drag music right to the phone really easy.

0:20:20.2 And secondly, if you want to fill up your phone [and] you don’t want to drag the songs, you’ve got auto-fill. Just like on the iPod shuffle. You can push a button, have it select a hundred songs out of any playlist or your library and put them right on the phone. As a matter of fact, you know the way we think of this phone, really, is it’s an iPod shuffle right on your phone. And so, let just compare the two and you’ll see that it really compares well. Again, both have about a hundred songs. Both have the ability to shuffle songs.  Both have auto-fill. Neither one has a click wheel. You know for a hundred songs, you get by without that. But the phone also has a display, which is really nice. You can see what is playing and have a little bit better navigation. And so, what I’d like to do is just give you really simple demo of this phone right now.

0:21:11.0 I’ve got one here and I can’t show you what’s on the screen, but I can have you hear what’s on the phone. And… Let’s see. Playlists, pick a playlist. Pick a song.

(Let’s Get It Started by the Black Eyed Peas plays.)

Right off the phone. Audio quality is excellent.

(Ringing)

0:21:47.5 Steve: So, I’ve got a call. So, let me answer the call. Hello?

Eddie: Hey Steve, it’s Eddie.

Steve: Hi Eddie, hey I’m kind of in the middle of something right now.

Eddie: Okay, give me a call back later.

Steve: Yeah, I’ll talk to you later. Thanks, bye.

0:22:00.1 So, I go there and I just resume my music right back to where it was. Well, I was suppose to resume my music right back to where it was.

(Music resumes)

I hit the wrong button, but you can resume your music right back to where it was if you hit the right button.

(Laughter)

0:22:31.8 Alright, there we go. I think you’ll like it. It’s pretty cool. So, the iTunes phone. Now, the phone is designed by Motorola. They’ve done a great job. It’s been great working with them integrating the iTunes client in. And it’s my pleasure to introduce Ron Garricks, (?) who’s the president of Motorola’s mobile phone division. Ron?

(Applause)

0:22:54.4 Ron: Thanks, Steve.

Steve: Sure.

Ron: Thank you. Well, first of all Steve, thank you for being here. It’s already winter in Chicago and the ability to get out here to California has been absolutely great. I’ve been in the wireless industry for twenty years, with a long history of designing products with the team with a long history of designing products. It is unbelievable rewarding from me and the team to have Steve Jobs glowing about our product from Motorola that’s wickedly compelling. Thank you, Steve.

0:23:31.5 Motorola invented mobile music. We did so with a fusion. We took the Victrola, we put it into the motorcar and we created the first car radio. We created a brand name with that fusion called Motorola. And today, Motorola stands for that innovation that we do. We are getting ready to reinvent mobile music, once again. And again, we’re doing it with a fusion. We’re working with the largest digital music player in the Americas in Apple; we, Motorola, the market share leader in the Americas.

0:24:19.5 And like we always do, when we bring rich experiences into the market, we’re doing so with a carrier that’s raising the bar in America. We’re thrilled to be able to put these three things together to bring out the Motorola ROKR and again reinvent mobile music. When you think about what we’re trying to get done, around the world, we couldn’t be any happier with the relationship and how much fun this is becoming. We’ve taken the opportunity to look across music globally, across different states.

0:24:58.9 We’ve put together what I call a sneak preview, as nobody else is going to see this for the next 48 hours. It stars just about everybody in the music industry. What I’d like to do right now is run the ad as a sneak preview that you’ll be seeing in just a couple of days. And Steve, thank you for the invitation today.

(Applause)

0:25:21.3 (New Motorola ad airs)

(More applause)